Snapchat has introduced a dedicated feed where users can watch short, entertaining videos — pretty similar to TikTok. This comes after the app also added TikTok-like music features last month.
Starting today, users will be able to send their Snaps to the new Spotlight feed. Viewers will be able to send direct messages to creators with public profiles (Spotlight will also include anonymous content from private accounts), but there will be no public commentary on these videos.
To encourage creators to post to Spotlight, Snapchat says it will be distributing more than $1 million every day who create the top videos on Spotlight.
Source (Tech Crunch)